RESUME

2023 - Present
Lead Marketing Communications Manager, Retail Strategy

  • Developed retail strategies to enhance customer appreciation and drive affinity across diverse segments

  • Ensured brand consistency across 5,400 retail locations

  • Spearheaded change, inclusion, and diversity initiatives within a large enterprise

  • Led the first retail merchandising campaign for Black History Month, leveraging my network to build bridges

11/2019 - 7/2023
Lead Marketing Communications Manager, Brand Experiences

  • Developed strategies to engage diverse audiences through award winning multicultural platforms AT&T Dream In Black, AT&T Turn Up The Love, and Black owned and operated media sponsorships

  • Designed fan-centric and product launch experiences for AT&T Super Saturday Night with Lady Gaga, launching AT&T 5G and engaging over 2,000 attendees

  • Producer for #SuperSaturdayNight livestream, generating 10M views and raising $250K for the Born This Way Foundation

  • Produced AT&T’s first Black History Month anthemic broadcast spot

  • Led REVOLT Summit for 3 years, a 3-day cultural event in Atlanta with 6K+ attendees, winning Multicultural Event of the Year 

  • Producer of AT&T’s Black Future Maker podcast featuring Black creators, hosted by Charlamagne tha God, reaching 2.3M monthly listeners on the Black Effect Podcast Network 

7/2017- 11/2019
Sr. Experiential Producer, Retail Creative & Innovation Team

  • Developed strategies to engage diverse audiences through award winning multicultural platforms AT&T Dream In Black, AT&T Turn Up The Love, and Black owned and operated media sponsorships

  • Designed fan-centric and product launch experiences for AT&T Super Saturday Night with Lady Gaga, launching AT&T 5G and engaging over 2,000 attendees

  • Producer for #SuperSaturdayNight livestream, generating 10M views and raising $250K for the Born This Way Foundation

  • Produced AT&T’s first Black History Month anthemic broadcast spot

  • Led REVOLT Summit for 3 years, a 3-day cultural event in Atlanta with 6K+ attendees, winning Multicultural Event of the Year 

  • Producer of AT&T’s Black Future Maker podcast featuring Black creators, hosted by Charlamagne tha God, reaching 2.3M monthly listeners on the Black Effect Podcast Network 

8/2016- 7/2017 
Sr. Visual Merchandising Manager, Retail Strategy

  • Lead the creative and visual merchandising  strategy for the largest Retail Brand and Flagship in the heart of San Francisco’s Union Square

  • Developed and executed innovative visual merchandising and community engagement strategies that elevated the brand and drove customer engagement